These colors don't run. Even when they're covered in syrup. (via)
The only thing Americans love more than winning at sports is making money. That's how the all-American calorie factory Waffle House is preparing for today's World Cup match, by combining patriotism, product placement, and good old fashioned smack talk aimed at Belgians and their waffles.
It started with a simple tweet with the above image along with "And today we will dominate #USA." That caught the attention of waffle-loving Americans with an appetite for victory, and things became heated enough to melt butter.
The most American of news outlets even got involved to hyperbolically raise the stakes.
Team USA Soccer -- BOYCOTT BELGIAN WAFFLES ... Says Waffle House! http://t.co/HQaJAIkICA— TMZ (@TMZ) June 30, 2014
Waffle House then dropped the most disrespectful waffle tweet imaginable.
We don't believe in Belgium waffles— Waffle House (@WaffleHouse) June 30, 2014
New York City's Belgian waffle restaurant Wafels & Dinges was clearly feeling the heat, and attempted to cool things down with a little promotional goodwill of their own.
World Cup Wafels!!! Dear Wafeloons! The match will be on at our cafe and we will hand out free Belgian style Wafels for 15 minutes— Wafels & Dinges (@waffletruck) July 1, 2014
World Cup Ice Cream!! Dear Team USA Wafeloons!! Free Ice Cream for 15' after every USA goal from all our locations!!! Go Go Go #teamUSA !— Wafels & Dinges (@waffletruck) July 1, 2014
Team USA may be underdogs in today's match against Belgium, but when it comes to fast food, smack talk, and turning a profit, I like our chances.
(by Jonathan Corbett)