Although Lara Croft (of Tomb Raider fame) has apparently been a member of the GameStop executive team since at least December, this amusing in-joke wasn't widely known until Valleywag spotted it yesterday. By itself, there's nothing wrong with the idea of whimsically putting a popular video game character on your list of executive officers—and once you're hiring fictional execs, I would certainly like it to be equal-opportunity.
That being said, if the closest thing you have to a diversity program is your fictional video game coworker...maybe save the charming antics until after you've hired an actual woman so you don't look like a bunch of 13-year-olds who think boobs are hilarious. Huge, digitally-rendered boobs (they've toned them down a fair amount, though).
Lara Croft has always been controversial; she's both a female heroine in a genre notably devoid of them and simultaneously a symbol for the industry's adolescent fascination with absurdly-proportioned and poorly-armored females. I don't think any of this is a reason she wouldn't make a great Vice President, I just think maybe give it to a human lady who got hired for her education and job experience first. (There are two human women on the board, though.)
(by Johnny McNulty)