The Washington Redskins turned to Twitter to win support for their name. It didn't go so well.
Not a lot better, but headed in the right direction. (via)
Regardless of where you stand when it comes to the name of the Washington Redskins, there's one thing pretty much everyone can agree on, which is that any time a corporation of any kind turns to social media to promote its agenda, there's about a 100 percent chance they will fail.
That's exactly what happened today when the Redskins organization attempted to use Twitter in its ongoing battle with Senate Majority Leader Harry Reid, who has been an outspoken critic of the name for some time. Someone with the team's Twitter account got the hashtag party started by sending out the following tweet, encouraging followers to bombard Reid with their #RedskinsPride:
The movement didn't exactly catch fire, at least not the way the Redskins had hoped. The original tweet picked up a paltry 165 favs from their 305 thousand followers on Twitter. Not exactly a groundswell of support. That's not to say the hashtag didn't take off, because it did become popular with - surprise! - people who want the team to lose the name.
Buddy comedy with Daniel Snyder and Donald Sterling and they shoot it at the bottom of the ocean #RedskinsPride— BenDavid Grabinski (@bdgrabinski) May 29, 2014
To be fair-ish, there were also tweets in support of keeping the name. But they were so outnumbered by the opposition that the Redskins organization may finally start to get the message. And that message is "Twitter is not your friend."
(by Jonathan Corbett)