Help us, we're idiots.
As far as first tweets go, this entry from the Federal Student Aid office can at least claim success in the "generating buzz" department. Unfortunately, that buzz is the kind you hear when a beehive falls on your head, because the people who run the Twitter account for FAFSA (the Free Application for Federal Student Aid—something most people who can't pay for college with their pocket money fill out) have less common sense than the 18-year-olds they're supposed to be helping. People were not happy.
@FAFSA not everyone who completes a FAFSA is poor and mocking those who are at or below FPL is tasteless, offensive, and ignorant.— Kristen C.-Kappus (@kckappus) June 25, 2014
Insulting the poor is always a bad idea, calling the majority of Americans poor is a bad idea, letting a government agency use memes is always a bad idea, and doing all three at the same time on a government agency's Twitter account is definitely, 100%, absolutely not going to turn out well for anyone (who doesn't get their kicks from watching authority flounder on social media). Federal Student Aid deleted their tweet, which, you know, is something that totally works in these situations:
There are probably a few people (formerly) working in the Federal Student Aid office who should think about going back to school. Fortunately, the FAFSA is free and easy to fill out online, and they don't even need to worry about the fact that they now most likely have no income after having insulted millions of Americans on Twitter.
We apologize for the insensitivity of our previous tweet. Our goal is to make college a reality for all. We're very sorry.— Federal Student Aid (@FAFSA) June 25, 2014
Making matters worse for any former FAFSA employees, now their applications will be even longer because they'll have to write out the "have you ever been suspended (from social media)?" question.
I should point out that the FAFSA is a legitimately great resource for finding all kinds of student aid, and you should absolutely use it at all levels of poverty below "the library is named after my family."
(by Johnny McNulty)