Say, is that a Gucci bindle? 
(via @ThisKindChoice)

I'm not sure exactly what it takes to be right in the sweet spot of a tabloid's target audience, but it appears to be a very specific person they're shooting for. Somebody who is obsessively interested in the fashion choices of people buying groceries or walking to their cars, but who also kind of hates women. Not a full-scale misogynist like somebody who would run for Congress. Just someone with a casual distrust of women who claim to be able to think, even if that person happens to be one herself. If you've got both of those down and can also name all 22 (or however many) Kardashians, then you are the target audience.

However, what if these tabloid publishers weren't allowed to appeal to readers's uglier sexist instincts? What if they had to write headlines with a misogyny filter on their computers? Vagenda Magazine asked its readers to submit their own normalized versions of tabloid headlines. Here are a few of our favorites:


There is, however, no photographic evidence of feet. 
(via @ce_corp)


I'm sure there was a family meeting over this. 
(via @VagendaMagazine)


It's almost like the passage of time had an ameliorative effect. (via 
@Lizzy_Pritchard)


Ha! You'd never catch Matthew Weiner in a pair of short shorts like that. 
(via @Blinkx4L)

See more normalized headlines on Vagenda Magazine's Twitter feed.

(by Dennis DiClaudio)

Sources: The Vagenda | h/t Death and Taxes