Here's Jimmy Kimmel demonstrating a sad yet irrefutable truth: Tim Cook can start phoning it in — literally — because we are officially dumb enough to buy the same product twice. You could probably slap an Apple logo on a 15-year-old Nokia and we'd be lined up around the block to try out its revolutionary new black-and-white screen. So take a breather, Tim, and don't worry about trying to live up to Steve Jobs. As long as you have "Apple" in your title, people will inevitably assume you're an improvement over your predecessor.
Sources: Laughing Squid