Unfortunate headline juxtaposition makes bad news look even worse.
One errantly placed newspaper headline, and what started out as a horrifically tragic freak accident now looks like an obnoxious everyday occurance. "Oi, wot's all this then? Anothah chap's exploded in a ball of flames? Jolly bad, guvnah." We have no idea what British people actually sound like, but we know this had to be unintentional, because there's no way spontaneous human combustion is that commonplace in England. The Olympics would have been way more exciting.