She is so awake right now! (Pics via Facebook)
If you have trouble keeping resolutions, maybe they just aren't weird and pointless enough.
A Seattle woman named Beautiful Existence (real name) spent the entirety of last year eating nothing but food and drink from Starbucks (including the Starbucks brands sold in retail stores). She announced the stunt way back in January on her blog For1YearOfMyLife.com, and as of year's end she claims to have gone the distance.
Nothing but Starbucks pre-wrapped sandwiches, fruit plates, nut bars and beverages for 365 days. Even a Starbucks Halloween costume:
Where did she find the energy to make that costume? Oh right. (Via)
Okay, congratulations to Beautiful Existence (real name). Though it's still not clear why she bothered. Here's how she explained her motivation back in January:
So how can eating only one company’s products impact me, anybody? Well Mr. McDonald’s already proved that question years ago with his documentary and Mr. Subway did his take on the loosing weight portion of the food challenges too. But when I watched those guys doing their thing I asked myself “where are the WOMEN challenging themselves in the world?” “Where are the effects being shown on a woman’s culture? A woman’s family & children? A woman’s diet, weight, fashion, checkbook, community and world through challenges?” “Where is HER VOICE on how an international company is directly or indirectly impacting everything from her waistline to her bottom line and every other woman’s, man’s, child’s, societies and planets world with their presence?”
Maybe she didn't quite get what Morgan Spurlock and Jared Fogle were up to with Super-Size Me and whatever Jared called his submarine sandwich-only diet plan. They weren't just trying to keep a resolution. Spurlock intentionally ate nothing but McDonalds for a month to indict the biggest fast food purveyor in the world as a danger to people's health. And Jared "Subway" Fogle pretty much just went on a diet. He saw that Subway had a menu of low-fat sandwiches, so he decided to stick to only eating those to try and lose weight. No different than someone eating nothing but Lean Cuisine.
Beautiful Existence (real name) ate nothing but Starbucks seemingly just to see if she could do it. It's like she time-traveled from 2006 when every new book deal was handed out to people who pulled a year-long stunt (anyone remember The Year Of Yes?). She wasn't looking to lose weight or measure the health impact of a Starbucks only diet. She did it to "challenge" herself, apparently to see if she could go a year eating nothing but bland coffee shop food.
Most of her blog posts are pics of the items she ingested that day or week, with some background on the creation of the various products. Despite the whole thing looking like a marketing campaign, Beautiful Existence (real name) told BuzzFeed that she didn't work for the chain and didn't receive money from Starbucks to pull off the stunt.
She did tally the cost of the project for each month, revealing that an all Starbucks diet puts $500-$600 per month into a barista's cash register.
Includes twenty dollars worth of "extra foam." (Via)
Existence (real last name) appears to be making brand devotion her thing. She announced that for 2014 she'll be challenging herself to "learn every recreational sport," connecting this goal with her current employment at REI. Her post about this challenge isn't very forthcoming with the specifics, but hopefully she'll be allowed to eat any brand of gorp she wants.
(by Bob Powers)