Prince Charles must be so proud.

Here's a Welsh guy named Will Williams drinking a 700ml bottle of Jack Daniel's Tennessee Whiskey in 13 seconds, about the amount of time it takes me to drink a single shot of bourbon. And, for your information, this guy did not immediately bend over in alcohol poisoning-induced spasms immediately after the video ended. He apparently pressed on drinking until 3 am that night. I haven't decided whether that makes me impressed or depressed.

Get out your stopwatches and count it for yourself. 13 seconds. But, because this is Europe, I think that would make this 21.7 centiminutes.

Kids, let this video serve as a lesson to you: if you're thinking of swigging the equivalent of 28 shots of booze at once, for god's sake, make sure you use a straw to facilitate airflow to the bottom of the bottle so that you can suck it all into your face that much faster. No half measures! 

(by Dennis DiClaudio)

Sources: Will Williams | h/t Gawker