A man complained to Domino's that he burnt his penis having sex with their pizza. Domino's responded quite helpfully.
FOOD LUST


This shouldn't have worked.

Maybe here in a America we're just a little too uptight about our corporate social media. We get upset when a corporate brand tweets something insensitive, or tactless, or outright stupid. But maybe all that fear of crossing the line has forced our favorite corporate brands to behave like bland robots with no consideration of the human condition. Over in the UK, they impose no such limitations on their brands' social media feeds. And if what went down on the Dominos Pizza UK feed yesterday is any indication, their corporate social media feeds are far more human as a result.

Just take a look at this interaction between a man who suffered an injury while trying to share some intimacy with his favorite pizza, and the caring and considerate social media manager with whom he chose to share his pain.

It happens. People get lonely. Don't judge.

 

See. Doesn't blink an eye. Just trying to expedite things through their burnt penis protocol.

 

Now you sound like an American. We love warning labels.

 

This twitter feed manager is unshakeable! Give him your best shot @LAD_VIGO.

 

Maybe you should be tweeting at a hospital.

 

Wow. He's actually getting impatient. "Pepperoni balls is not my department!"

 

This man needs a lot of hand-holding. You can't let a fast food chain run your sex life!

 

End of scene! Thank God this exchange didn't take place on Instagram.

There you have it. A quick look at the Domino's UK feed with replies shown indicates that they're responding to dozens of tweets per hour. Perhaps this convo was the result of a "reply to every tweet no matter what" policy. Or, perhaps some corporate twitter feeds just care a little more.

This kind of free-wheeling social media management does not hold company-wide. For contrast, here's how careful Dominos has been on Facebook when all they're dealing with is a compliment.

(by Bob Powers)

COMMENTS
Comments loading

DON'T MISS THIS


NEWSLETTER