British Airways lost a man's bags. So he bought promoted tweets to publicly shame them on Twitter.
SOCIAL MEDIA


Oh, ok. I'll just use the airline known for its good customer service. When it's invented.

Have you ever been so irritated by an airline losing your luggage that you spent more than the ticket and luggage combined on complaining about it? Hasan Syed has, and he says he won't stop paying boatloads of money until British Airways finds his bags. Not "until they apologize," not "until they give him free miles"—he will keep paying until they actually find and retrieve his bags. In an interview with Mashable, Mr. Syed said that he started the promoted campaign Monday night in the New York City and UK markets. And the Internet has decided it's (pretty much) behind Hasan and his (really expensive) quest to humiliate British Airways (and self-promote).


Shut up, @We_hate_BA. Stop trying to pretend you're part of this.

British Airways loses a lot of bags every year—it's an airline after all—but most of the customers it deprives of luggage react by simply screaming at the top of their lungs in the baggage claim that they will never fly with this awful, stupid airline again. That kind of airport tantrum can only be heard by 20-100 embarrassed adults and a few crying children. Hasan Syed's tantrum has been heard by the whole world. Like, for instance, JetBlue CEO and wasp-name mad-libs answer Marty St. George:


"This airline executive's words are relevant to me and I will retweet them." - 75 people.

Some people, however, absorbed the news somewhat more skeptically:


You said it, Swedish Chef. Hasan could definitely be a more sympathetic protagonist.

I know the the whole paying-a-lot-of-money thing is kind of a turnoff to many people, but we have to support the relatively little guy, even if he's being kind of a dick about it:

BUT on the whole, he's kind of doing this for everyone who can't afford to do this on their own. So, rock on, Hasan! Maybe BA will find your luggage and institute a new era of customer service...for customers who have the power to buy social media for a few days.


What happened to finding the bags?

(by Johnny McNulty)

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